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Water-based, isotonic, and paraben-free gel designed for perineal massage during pregnancy.
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A pregnancy and postpartum necessity, BabyIt is designed specifically for perineal massage during pregnancy and to support postpartum recovery of perineal tissues.
Purified Water, Hypromellose, Galactoarabinan (Tamarack Tree Herb), Sodium Chloride, Sodium Phosphate, Carbomer, Sodium Hydroxide, Phenethyl Alcohol, Caprylyl Glycol
In preparation for labor and delivery, use BabyIt with daily Perineal Massage beginning at week 34 of pregnancy. For postpartum relief or to moisturize and sooth baby's skin, gently apply BabyIt to affected areas.
Baby It Perineal Massage and Postpartum Recovery Gel – A 2-in-1 Pregnancy and Postpartum Necessity. If you aren’t yet familiar with perineal massage, don’t feel bad – unfortunately, you won’t find perineal massage mentioned on many Pregnancy To-Do lists. But, no need to worry, its never too late to learn about this beneficial, ancient practice of daily massage that aims to stretch and relax the birth canal before delivery. If your due date is approaching, be sure to add daily perineal massage to your own Pregnancy To-Do list. And, to help you accomplish this important goal, we recommend BabyIt – the first and only isotonic, paraben-free, and pH-balanced gel specifically designed to be used during perineal massage. And, once you’ve delivered your beautiful bundle of joy, use BabyIt to soothe sore, swollen, bruised, and healing tissues. BabyIt can also be used to moisturize and calm your baby’s dry skin.
What is Perineal Massage and Why Do I Need to Do It? First things first, let’s talk a bit about our anatomy. In women, the perineum includes the area at the back of your vagina and vulva and goes to your anus and rectum. Specifically, the perineum includes the back portion of the birth canal.
It is easy to go through life without thinking much about your perineum. However, without these rigid, firm perineal tissues that create a strong pelvic floor, we would not be able to walk upright, and we would pee every time we cough or sneeze. And, while these tissues need to be intact and strong, they also need to be flexible enough to stretch during childbirth to allow the baby to move through the birth canal. Unfortunately, the perineal tissues of many women lack flexibility and aren’t able to stretch during delivery. As a result, many women experience perineal trauma during childbirth. The perineal trauma can cause tears, scarring and pain after childbirth, which may negatively impact future comfort and function.
The good news is that just 5 minutes of perineal massage each day during the last several weeks of pregnancy has been shown in numerous clinical studies to decrease the incidence of trauma to perineal tissues, as well as the need for episiotomy, during childbirth; and the incidence of post partum pain during sex. In fact, perineal massage is commonly used in many European and other countries specifically to optimize healthy birthing outcomes.
The goal of perineal massage is to make the tissues at the back side of the vaginal opening flexible and supple, so that they naturally expand during childbirth. Perineal massage increases the flexibility of the perineum and decreases its resistance during labor, which enables the birth canal to stretch at delivery without tearing or requiring an episiotomy. You can perform perineal massage on yourself or your partner can do it with you. And, again, a few minutes every day is all that is necessary to help these tissues stretch and relax in preparation for childbirth. Using BabyIt can make perineal massage more comfortable and help to hydrate perineal tissues so they remain soft and supple.
For more information about the research supporting perineal massage and detailed information about how to perform perineal massage, read this two-part article called Decreasing Damage “Down Under” During Childbirth: Perineal Massage Made Easy, Part 1 and Part 2.
A Message from Dr. Peter Rizk, MD, MA, FRCOG, FRCS, HCLD, FACOG, FACS – Professor and the Head of Reproductive Endocrinology & Infertility at the University of South Alabama. “The evidence supporting the benefits of perineal massage during pregnancy is strong, so I encourage my patients to do perineal massage starting at 34 weeks of pregnancy. It is great to be able to recommend BabyIt for perineal massage because it does not contain oil or parabens, and it comes with detailed instructions about how to do perineal massage alone or with a partner. I am hopeful that BabyIt, the only product specifically designed to be used for perineal massage, will help my patients make perineal massage a regular part of their routine as they prepare for labor and delivery.”
BabyIt is IsoTonic and Paraben-Free – Providing Gentle Moisturizing for Perineal Tissues. Using BabyIt during perineal massage helps to gently moisturize perineal tissues. BabyIt is isotonic – which means that BabyIt has a salt concentration that matches the salt levels of the cells in your perineum. Intimate lubricants suggested for perineal massage are hypertonic (with too high of a salt concentration relative to perineal tissues), and cause water to be sucked out of the cells of the perineum. This forced movement of water can change cell shape and biology, leading to irritation and tissue damage. Unlike these other products, BabyIt’s isotonic formula won’t pull water out of cells. The abnormal salt levels and chemical ingredients in lubricants lead to increased irritation potential for sensitive mucosal cells (as shown in published studies). BabyIt provides mild, balanced hydration of your cells during perineal massage.
Also, BabyIt is made without parabens, or other harsh preservatives – it is naturally preserved using a nature-identical compound found in roses. Download instructions for using BabyIt with perineal massage.
*These statements have not been evaluated by the Food & Drug Administration. This product is not intended to diagnose, treat,cure or prevent any disease.
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